Death Book

An idea that came to me falling asleep last night:

We would promote the fuck out of this movie with really ambiguous advertising. Black screen - Blood screams, books slamming shut, knife sounds. Never have a trailer that shows any actual footage from the movie. Billboards througout major cities all black with blood red letter spelling out "REQUIRED SUMMER READING" or "DEATH BOOK - WANNA DO SOME READING, CAN YOU READ?" or "WANNA READ HOW YOU DIE, KID?" Even pull some stunts on some morning shows or something to increase the hype - like drop a thick ass book from the top of the NBC studios directly into the middle of the shot with Katie and Matt. Then they will get scared and be like "wha, where in the hell did that come from, security!?" then the camera pans down to a black ass book with blood spilling from the edges...then the wind picks up and opens to the first page that reads DEATH BOOK scrawled in blood.
Very cryptic, very puzzling.

Then have the movie be about these three dudes and their day leading up to seeing Nirvana for the first time back in '93. Except the dudes are a whale, a bmx amateur, and a giraffe with a brown mohawk. Its a situational comedy.